Did you take a shower today? If you want to present yourself to the world well, same thing applies to your business as well. It has to look
good. Deborah Laux talks about the importance of logo in your business. Deborah is an identity consultant and graphic designer in Los Angeles, CA.
I had an opportunity
to look at Deborah’s work. She did some very good work. Some of it is in her website. Check it out. I recommend her!
Blogging is serious business. Almost every small business owner realizes the significance of maintaining a regular, updated blog on his/her website. Not only does it help in search marketing, it is also a great way of connecting with your customers.
Lee Odden recently wrote a good post on AllBusiness.com about tips for starting a small business blog. The article explains what thought processes must take place before you start a blog for your website.
The article talks about how much important it is to identify your goals and target audience. Odden also gives useful tips about technicalities such as design, choice of blog hosting software, analytics, RSS Feeds etc. We also get to know various ways of linking your blog posts’ feed to status updates in Twitter, LinkedIn, and other social bookmarking and networking sites.
Odden mentions that it is a good idea to have specific ‘categories’ to segregate your blog posts, as this will help in managing your content better. He also suggests keyword research before deciding the categories, which I think is an excellent idea to
get relevant traffic as well as links.
You can read the entire article here. Please share your own tips about blogging in the comments section!
I have just started my 40 day trip around the US meeting small businesses. The objective is to meet and learn from them about their businesses. I will be in NY, LA, Miami and Atlanta during the next 40 days.
I had started off with North Brooklyn Breakfast Club where I met some wonderful small businesses. Hot potato made a demo of their iPhone app.
Today, I attended two events, first was Social Media & the Haiti Disaster. Panelists were as follows:
Moderator:
-Andrew Rasiej, founder of the Personal Democracy Forum and senior technology advisor, The Sunlight Foundation
Panelists:
– Ann Curry, news anchor for NBC’s Today Show
– Rob Mackey, staff writer The New York Times, The Lede blog
– Erik Parker, journalist who was in Haiti when the earthquake struck and used social networks to send images, video, tweets.
– Jason Cone, communications director, Doctors Without Borders
The event was good and explored various angles of journalism and social media. Ann Curry spoke about her experiences in Haiti and social media. Back stage, Andrew Rasiej spoke about why US needs a strategic technology reserve. Overall, a very informative session. It was conducted in New York Times Building, NY.
Later today, I attended “The New Age of Social Media,” a panel discussion.
Panelists:
Mike Street – Zezza Network
Eric Hamilton – Author
Ellie Nieves – Leadership Strategies for Women, LLC
Orietta E. Ramirez – Lawyer, HR Professional & Employment Blogger
Moderator:
Anthony Quinones – CEO & Chief Creative Officer, Q Ball Media, LLC
Overall, the discussion centered around how social media can help – small business and individuals. At times, it seemed like social media got over sold. But panelists spoke about their experiences and asked the audience to focus on connecting with
people behind the profiles.
That is
it for the moment.
Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read
more to know how you can get the best out of those critical 4 seconds.
Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now the question has become downright simple – “Which SEO are you?” This in some sense, reflects the inevitability of SEO as a part of
any company’s overall marketing strategy. We as a company, realize the importance of SEO. Learning how to optimize for search engines is a long-term process, just like SEO itself. Based on our learnings, Chaitanya recently wrote an article on AMEX Open Forum titled SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites.
The article talks about the following:
1. Difference in SEO strategies for Ecommerce sites and content sites
2. Importance of good, targeted landing pages. (To know more about landing page optimization, check out this post)
3. Importance of backlinking
You can read the entire article here. Do let us know your thoughts and feedback!
P.S: Check out our Link Building page to know more about p2w2’s link building services!
Revenue Tracker
I’m glad that you liked my earlier Budget template and found it useful. I’m also thankful to all of you for giving valuable feedback on this blog. I came up with an upgraded version of the similar template which helps you track revenues from each client and the amount yet to be received from each of these clients. You can also input your cash position and look at your Potential balance.
For you to be able to use this template over a period of time, I have added a feature to append different sheet for each month. If you just click on the button ‘Next Month’, then a new sheet will be automatically created with the name of the next month. You can use the ‘Reset’ button to clear all the data and start afresh.
We’ve been using this template for a while and it had been really helpful for us in tracking how much revenue we’re generating and how much of it is yet to enter the company’s bank account.
You can download this template by clicking on the download link below the screenshot.
Budget Template
I run a small business and I have this need to know that I am in control when it comes to my finances. I want to make sure my business is profitable and that my cash flows are okay and that I am going to pay my employees their salaries and pay for my bills. So I made a template for myself. I am sharing this on this blog so that others who face the same problem as I can use it.
The features I like about this is the ability to track profitability,
budget and actual, as well as cash flows in one place. There’s a dashboard that gives me the profitability
status as of now. I liked making it. I hope it is useful. Please drop in your suggestions and comments in the comments section. You can click on the icon below to download the Budget Template.
p2w2 Budget template by p2w2.com is licensed under a Creative Commons Attribution 3.0 United States License.
Based on a work at www.p2w2.com.
——————————————————————————————————————————————–
Chaitanya is CEO of p2w2, a Spreadsheet Solutions company. p2w2 has expertise in Excel Modeling, Excel Dashboards, Profitability Analysis, Excel Invoices and Excel Bid sheets. You can contact us by email: cs [at] p2w2.com or call us at 305.600.0950.
