Setting up a blog is a five-minute job. It takes nothing from you… and gives you nothing. It’s like buying gym. It does
not matter if you have it. But it does if you work out. Updating your blog is like working out. It does not matter if you have a blog. It does if you update it.
Updating your blog is important because it lets you talk to people often and on topics relevant to you and your business. The other reason is because search engines drive more traffic to blogs that are frequently updated. Not to stale blogs. You tell search engines that your material is fresh by updating it regularly.
I wish updating a blog is as easy as writing this. (sigh) It’s not. If you want to keep your blog updated, you have to have discipline… to publish regularly. If you don’t have time to write, you could hire a ghostwriter. (Huh! Let me rephrase that…”delegate.”) Delegate to those who have competence and time.
I will write more about how to hire a ghostwriter, dos and don’ts etc. But for now, if you decide to hire a ghostwriter, p2w2 is a great place to begin. Because we help you make it easy to find the right ghostwriter for you and we give you tools that will help you collaborate with your ghostwriter.
Have a successful blog and a successful business.
Hi,
And lets not forget that quality content will bring returning visitors.
Those visitors will gain confidence and will eventually acquire products or services that one may be offering.
And one will eventually get more clicks on ads.
Have a nice weekend,
José
José, you are correct. There are a lot of spin off benefits to updating your blog with quality content.
Chaitanya:
Excellent point and I love the idea of a blog being like getting a gym membership. Perfect analogy.
Better go work out…I mean, write!
Thanks Kim. Am glad you liked it.