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SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites – On Amex Open Forum

Did you know that on the Web, 4 seconds is all the time you get to capture a visitor’s attention? Find that fact astonishing? Well, read

more to know how you can get the best out of those critical 4 seconds.

Gone are the times when an ice-breaker topic was “Does your company do SEO?” Now the question has become downright simple – “Which SEO are you?” This in some sense, reflects the inevitability of SEO as a part of

any company’s overall marketing strategy. We as a company, realize the importance of SEO. Learning how to optimize for search engines is a long-term process, just like SEO itself. Based on our learnings,  Chaitanya recently wrote an article on AMEX Open Forum titled SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites.
The article talks about the following:

1. Difference in SEO strategies for Ecommerce sites and content sites

2. Importance of good, targeted landing pages. (To know more about landing page optimization, check out this post)

3. Importance of backlinking

You can read the entire article here. Do let us know your thoughts and feedback!

P.S: Check out our Link Building page to know more about p2w2’s link building services!

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A Beginner's Guide to Landing Page Optimization – on AMEX Open Forum

Chaitanya’s article, A Beginner’s Guide to Landing Page Optimization, recently got published in AMEX Open Forum, and we at p2w2 are pretty excited about it 🙂 The aim of the article, as the title suggests, is to help the reader

gain a better understanding of Landing Pages. Chaitanya has written this article, based on his own research, as well as the experience derived from creating p2w2’s landing pages.

As Chaitanya puts it in his article,  a website’s home page is not necessarily your website’s landing page. So it is indeed necessary to devote some time and effort towards creating a winning landing page. Here’s a brief outline of what the article covers.

1. Effective usage of pictures on your landing page
2. Importance of having a Call-To-Action or Sign Up button
3. Relative importance of factors that drive customer conversion(based on a webcast from searchmarketingnow.com)
4. Significance of user surveys and testing

    Do read the article, and let us know if it benefits you! 🙂

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    Which Internet Marketing Channel Suits You Best

    Now that you have decided that Internet Marketing is the way to go for your small business -how to go about it? Rand Fish has written a great post on analyzing which Internet Marketing Channel is best for your business. He has neatly described all the macro level Marketing channels that are available and the primary variables that should be considered in the selection process. He has then divided all the marketing channels in three tiers and compared the ROI, Effort and Cost. He finally creates his own formula for which channel to used based on the variables – Company Goals, Marketing Budget and the Strengths of your

    organisation.

    It is worth a read!