Category: p2w2

Quite a few registrants who couldn’t make it to p2w2’s webinar on SEO for Business Owners on June 16th (and some others who did!) requested for the recorded video of the webinar. For the benefit of all readers of our

blog, here are the presentation slides and the recorded version of the webcast:

Here’s also a chance for you to order our ebook, which has complete information of all the information presented in the webinar, along with links to some useful tools and resources.

SEO for Business Owners Ebook

Our next webinar will be on July 14th, 2010.  Register yourself now by sending an email to iswarya[AT]p2w2[DOT]com with the subject line “RSVP to p2w2 7/14 Webinar“. For more details check:

SEO for Business Owners Webinar

We look forward

to meeting you!

Website speed might not just be important for user experience, it is now apparently also a crucial factor in search rankings, as revealed in the Official Google Webmaster Central Blog. Site speed in this context refers to the response time of the website. According to the post, Google Research studies have shown that

visitors generally tend to spend lesser time on a page that responds slowly, and this is possibly the motivation behind Google making site speed an integral factor for search rankings.

The authors go on to list a few useful tools that will help in evaluating site speed.

• Page Speed: An open source add-on for Firefox/Firebug that evaluates the performance of web pages and gives suggestions for improvement.
• YSlow:  A free tool from Yahoo! that suggests ways to improve website speed. Personally I really like the innovative name! 🙂
• WebPagetest: It shows a waterfall view of your pages’  load performance along with an optimization checklist.
• Google’s very own Webmaster Tools: You can go to Labs > Site Performance to see the speed of your website as experienced by users around the world.

This revelation has come under a lot of criticism as seen in the post’s comments. A lot of the commentators do not seem agree with the fact that site speed should be a factor in determining site rankings, as site speed can vary based on a lot of variables – including Flash applications, content with high resolution images, blogs that have many widgets, etc.

The post has however clarified that relevance to search

terms still remains the top priority for ranking. Site speed is just going to be one of the additional parameters that Google will consider in its ranking algorithm.

All said and done it does seem like ‘light weight’ is the new buzzword. What are your thoughts about this? Do let us know in the comments section!

p2w2 is hosting a webinar on SEO for businesses

One of the toughest challenges for businesses today is probably transitioning from traditional advertising to Search Engine Optimization. Simply put – love it or hate it, you just can’t ignore SEO anymore.

Here’s a great opportunity to learn the most important secrets to cutting down your SEO costs and improving conversion. We are hosting a webinar on SEO for business owners on 28th April. The link to register is as follows:

http://www.p2w2.com/SEO-for-business-owners.php

Who’s presenting?

Chaitanya, who is well-qualified on the subject of SEO, PPC, Linkbuilding and Social Media, will be presenting. Our own Excel Expert landing page is ranked on the first page of Google results, thanks to some smartly planned SEO. As regular readers of this blog would know, his articles on Internet Marketing canadian pharmacy no prescription have been occasionally getting published in popular business blogs like Amex Open Forum, SmallBizTrends, etc.

What can you expect to learn about SEO from the webinar?

1. What are the basics of SEO that you need to know?

2. Is SEO right for you?

3. How can you devise the right SEO strategy for your website?

4. Should you do it in house or should you get help?

5. How can you convert traffic into Paying Customers?

6. What is the role of Social Media in SEO?

Need more reasons to register?

The first 20 registrations get a free gift! What gift, did

generic viagra canada

you ask? Well that’s a surprise! 🙂

Do spread the word. Register yourselves now at
http://www.p2w2.com/SEO-for-business-owners.php

We look forward to seeing you at the webinar!