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Which Internet Marketing Channel Suits You Best

Now that you have decided that Internet Marketing is the way to go for your small business -how to go about it? Rand Fish has written a great post on analyzing which Internet Marketing Channel is best for your business. He has neatly described all the macro level Marketing channels that are available and the primary variables that should be considered in the selection process. He has then divided all the marketing channels in three tiers and compared the ROI, Effort and Cost. He finally creates his own formula for which channel to used based on the variables – Company Goals, Marketing Budget and the Strengths of your

organisation.

It is worth a read!

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How to Use Google Alerts for Small Business

Google Alerts is a free service by Google where you receive email updates about keywords of your choice as and when they appear online – in news, blogs, websites etc. Google Alerts help you keep track

of your industry, your competition and most importantly the websites that talk about your company. BusinessInfoguide.com has a comprehensive article that suggests 10 ways of getting the best out of Google Alerts for your business.

#1. Personal name, Business name, Domain name – Set alerts for these to know about who is talking about you, your business where.

#2. Blogs – If you blog or submit articles to other blogs, you can keep track about where your articles are appearing.

#3. Industry & Competitive Research – You can know about the current happenings in your industry and know what your competition is upto.

#4. Client Research – You can create alerts to find who is looking for the services you provide. You can also keep up with the activities of your existing or potential client

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How To Find Content For Small Business Blogs

“You are what you publish.” is the new age mantra for all small business owners. Blogging is like golfing on the net.

Not only do you get to network with prospective clients who are looking for services you offer, it is an important search engine marketing tool as well. Search engines index, categorise and rank a well documented blog. But the question “How to Find Content for your Business Blogs?” remains. Cynthia Trevino has outlined some ideas here that could be considered.

# 1. Look for what the competition is writing about.

# 2. Pick up topics from networking sites.

# 3. Ask your customers about their problems and offer solutions.

# 4. Ask your sales team about frequently asked questions.

# 5. Share your passions and once in a while, blog about your personal matters.

“Good quality content is just another basic business requirement these days.  It’s not a nice-to-have. Especially for small businesses without large marketing budgets.  Writing compelling, interesting, helpful content and posting it online can help you to be more “findable” when buyers are searching for solutions.”

For further insight into blogging, you can also read this.