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How to Sell Anything to Anybody by Joe Girard – A Presentation

Joe Girard is an American salesman

who is ranked by the Guinness Book of World Records as the most successful salesman. He sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. Here’s a link to Joe Girard’s website.

Girard has written an immensely popular best-seller,  “How to Sell Anything to Anybody”. The book is an interesting collection of Girard’s ‘selling secrets’ – the ones that transformed him from a rookie to the most successful salesman ever. I have prepared a presentation covering the broad topics outlined by the book. Check it out.

How To Sell Anything To Anybody

Enjoy the presentation, and sell your way to success!

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Which Internet Marketing Channel Suits You Best

Now that you have decided that Internet Marketing is the way to go for your small business -how to go about it? Rand Fish has written a great post on analyzing which Internet Marketing Channel is best for your business. He has neatly described all the macro level Marketing channels that are available and the primary variables that should be considered in the selection process. He has then divided all the marketing channels in three tiers and compared the ROI, Effort and Cost. He finally creates his own formula for which channel to used based on the variables – Company Goals, Marketing Budget and the Strengths of your

organisation.

It is worth a read!

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How to Use Google Alerts for Small Business

Google Alerts is a free service by Google where you receive email updates about keywords of your choice as and when they appear online – in news, blogs, websites etc. Google Alerts help you keep track

of your industry, your competition and most importantly the websites that talk about your company. BusinessInfoguide.com has a comprehensive article that suggests 10 ways of getting the best out of Google Alerts for your business.

#1. Personal name, Business name, Domain name – Set alerts for these to know about who is talking about you, your business where.

#2. Blogs – If you blog or submit articles to other blogs, you can keep track about where your articles are appearing.

#3. Industry & Competitive Research – You can know about the current happenings in your industry and know what your competition is upto.

#4. Client Research – You can create alerts to find who is looking for the services you provide. You can also keep up with the activities of your existing or potential client